RDM GROUP’S CARTONBOARD TAKES A LEADING ROLE IN THE INTERNATIONAL EVENT “THE SENSES OF THE SEA”

21-09-2020

In Lerici, on a Vinciliner reel, the poet Yang Lian performed an impressive graphical-poetic performance.

With pride and a great desire to make its own contribution, RDM Group took an active part in the project “The Senses of the Sea” in Lerici (in the province of La Spezia), an aesthetic and ethical programme designed by Marco Nereo Rotelli and implemented thanks to the collaboration of international artists, musicians, scholars and associations (such as COMIECO) contributing to make the public rediscover the value and importance of the five senses of mankind.

 

One of the most eagerly awaited performances within the event was that on 12 September, which saw the great Chinese poet and calligrapher, Yang Lian, play a leading role. The multiple Nobel Prize nominee, who writes “poems to understand the world”, exhibited it through his impressive graphical-poetic gestures. Yang Lian performed an unpublished performance on handwriting Vinciliner cardboard supplied by RDM Group.

 

The reel, measuring approximately 200 metres long, was laid out along Galleria La Padula, built in Lerici during the Second World War as an air-raid shelter, which later became a pedestrian gallery and, for this occasion, transformed into a place of art. The aim is to trace what has been called “A Path in the Planet”, where the eastern written text and the western poetic sign meet graphically but, above all, symbolically.

 

The project aims to enhance all the senses and, therefore, also actions, such as feeling, seeing, sniffing, touching and tasting in such a way as to immerse ourselves in the purity of the environment that surrounds us.

 

 

Other news

29-10-2020

ULF TILLMAN, HEAD OF INNOVATION & SUSTAINABILITY OF RDM GROUP, AS SPEAKER AT THE EVENT “THE ROLE OF PACKAGING RECYCLABILITY IN THE CIRCULAR ECONOMY”

The digital meeting is about the essential aspects of recyclable packaging that need to be considered through the entire end to end process when designing solutions for the circular economy. 

Read news

20-10-2020

MICHELE BIANCHI, RDM GROUP CEO, INTERVIEWED DURING THE VIRTUAL STAR CONFERENCE 2020

As usual, RDM Group took part in the Star Conference of Borsa Italiana, which was held on 6th and 7th October 2020.

Read news

08-10-2020

RDM GROUP SELECTED AS “GOLD WINNER” AT THE EUROPEAN CARTON EXCELLENCE AWARD 2020

The winners were announced at the 2020 Carton E-vent & Awards on October 7th 2020.

Read news