The winning entry is the “Bonduelle Bundle”, realized together with Van Genechten Packaging. This solution removes plastic overwrap from Bonduelle’s 3 cans pack and replaces that with recycled and recyclable cartonboard material. The minimal pack design uses 30% less cartonboard than a classic wrap-around pack, 20% less ink and enables the consumer to see more of the product. The bundle pack can be adapted to different sizes and numbers of cans.
The European Carton Excellence Award is Europe’s most prestigious award for cartonboard packaging. Cartonboard is a perfect example of the circular economy, being renewable, recyclable and ecological.