RDM Group has been chosen as “Gold Winner” together with Posson and Bragelonne for “Chtulhu”, a point-of-sale promotional item for bookstores, used to promote science fiction novels. The end users can assemble the three-dimensional object themselves which is delivered in pre-cut sheets along with assembly instructions.
The promotional item represents Chtulhu, the horror writer, H. P. Lovecraft’s, a science fiction anti-hero.
The European Carton Excellence Award is Europe’s most prestigious award for cartonboard packaging. Cartonboard is the perfect example of the circular economy, being renewable, recyclable and biodegradable. It is also one of the best in communicating brand values, whether that be for luxury brands or everyday goods.
For more information, please visit the Pro Carton website.