EUROPEAN CONSUMERS ARE BECOMING MORE AWARE OF THEIR PACKAGING CHOICES: PAPER AND BOARD THE PREFERRED MATERIALS

12-01-2021

A study commissioned by Two Sides – a not for profit global initiative promoting the use of paper packaging – found that consumers throughout Europe are willing to change their behaviour in order to shop more sustainably.

The survey, conducted online in the first half of 2020 among about 5,900 consumers, sought to explore and understand consumer preferences, perceptions, and attitudes towards packaging. Now more than ever, packaging has become a key variable for consumers when buying, which in turn is applying pressure on businesses.

The culture of “make, use, dispose” is finally changing: the study revealed that paper and cardboard packaging ranks highest with consumers for sustainability attributes including: home compostable (72%), better for the environment (62%) and easier to recycle (57%).

 

Many consumers are actively taking steps to reduce their use of non-sustainable packaging: they are willing to spend more on products if packaged in recyclable materials. The survey also highlights a general increase in awareness of environmental labels and certifications.

Finally, while acknowledging the efforts retailers are making to increase their use of environmentally friendly packaging, these changing shopper habits emphasis the need for all businesses – particularly in retail – to further promote their commitment and their environmental efforts.

 

To download the full study, click here.

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