RDM Group and the and the whole pulp and paper industry also play their part: we recognise a responsibility to continually improve our environmental credentials and we also address consumer concerns about the environmental impacts of our products. Paper and cartonboard packaging is durable, attractive, renewable and recyclable and will be an invaluable material as we move towards a regenerative, circular economy. This is also why fibre-based packaging is preferred by consumers.
As well as being safe and hygienic, paper packaging provides a wealth of design options. It can be engineered into almost any shape and directly printed with essential information and high-quality graphics. It can be given a range of special finishes, whether to provide a touch of luxury or a sense of what’s inside. Paper packaging is also efficient. In addition to providing protection during transit, shelf-ready packaging promotes the product in-store, where many final purchasing decisions are made.
For further information, download the booklet, created by ECMA (the European Carton Makers Association), which sets out 7 powerful reasons why paper packaging is the natural choice for brands, retailers and consumers.