LATEST STUDY REVEALS THAT CONSUMERS UNDERESTIMATE THE GREAT RECYCLING RATE OF PAPER AND BOARD

25-08-2021

A study, commissioned by Two Sides to an independent research company, aims to understand changing consumer perceptions towards print, paper and board.

Consumers are becoming increasingly conscious of their impact on the environment, and the majority of consumers believe the recycling rate of paper and board isn’t very high. This low consumer awareness is worrying when paper and board are, in fact, one of the most recycled materials in the world with a recycling rate of 74%. Paper Packaging has an even higher recycling rate of 85%.

 

However, this study reveals that 46% of UK consumers believe that paper and paper packaging is wasteful and highlights a real lack of understanding of high recycling rates: only 17% of UK consumers believe the recycling rate exceeds 60%.

 

The print, paper and board industry is surrounded by myths, many of which are rooted in historical misconceptions about paper’s impact on forests. Only by highlighting these myths and explaining the facts can people understand the true sustainability of paper and board as raw materials within the circular economy.

 

To find out more, visit the TwoSides website.

Other news

06-10-2025

RDM GROUP OVARO RECOGNIZED AS ONE OF THE TOP 100 COMPANIES IN THE CARNIA REGION

On Tuesday, September 30th, the award ceremony organized by Italy Post and the magazine Il Messaggero Veneto took place in the Cima Sappada Congress Hall, Borgata Cima (Sappada, Friuli Venezia Giulia Region), honoring the top 100 companies, among which RDM Ovaro was proudly included.

Read news

26-09-2025

PRO CARTON YOUNG DESIGNERS AWARD: WE CELEBRATE THE WINNERS!

Congratulations to all the winners of the 2025 Pro Carton Young Designers Award!

Read news

23-09-2025

CELEBRATING TWO AWARD-WINNING INNOVATIONS WITH OUR RECYCLED CARTONBOARD

Two outstanding projects, realized using our recycled cartonboard, won at the ECMA and Pro Carton’s European Carton Excellence Award —and we are incredibly proud to have contributed to these victories!

Read news