INNOVATION AND GREEN CLAIMS AT THE SUSTAINABLE PACKAGING FORUM

12-03-2024

Innovation, in terms of both product and communication, was the centre focus of the 2nd Sustainable Packaging Forum, which took place in Munich (Germany) on March 5 and 6, 2024.

 

Representing the RDM Group was Krzysztof Krajewski, Chief Sustainability & Innovation Officer at RDM Group, who chaired the ‘Sustainability in Practice: Balancing PCR & Virgin materials’ panel.

The topic of recycled cartonboard barriers was discussed, as it could be used in the food sector, among others. Material sources, application methods and partnership throughout full value chain approach are key.

The second topic of Mr. Krajewski’s speech was the so-called ‘green claims’:

It is crucial for consumers to be enabled to make a conscious and responsible purchase. Therefore, how can one gain their trust? By ensuring that the manufacturers themselves are open to the market by conveying clear and unambiguous messages on the products on the market.

According to the EU Commission, 53% of brands’ green claims on the market are not backed by reliable data, and that 40% of them are not actually underpinned by genuine analysis.

In March 2023, the Commission adopted a proposal for a Directive on Green Claims. The proposal complements and further operationalises the proposal for a Directive on empowering consumers in the green transition.

The proposal on green claims aims to:

  • make green claims reliable, comparable and verifiable across the EU
  • protect consumers from greenwashing
  • contribute to creating a circular and green EU economy by enabling consumers to make informed purchasing decisions

Other news

06-10-2025

RDM GROUP OVARO RECOGNIZED AS ONE OF THE TOP 100 COMPANIES IN THE CARNIA REGION

On Tuesday, September 30th, the award ceremony organized by Italy Post and the magazine Il Messaggero Veneto took place in the Cima Sappada Congress Hall, Borgata Cima (Sappada, Friuli Venezia Giulia Region), honoring the top 100 companies, among which RDM Ovaro was proudly included.

Read news

26-09-2025

PRO CARTON YOUNG DESIGNERS AWARD: WE CELEBRATE THE WINNERS!

Congratulations to all the winners of the 2025 Pro Carton Young Designers Award!

Read news

23-09-2025

CELEBRATING TWO AWARD-WINNING INNOVATIONS WITH OUR RECYCLED CARTONBOARD

Two outstanding projects, realized using our recycled cartonboard, won at the ECMA and Pro Carton’s European Carton Excellence Award —and we are incredibly proud to have contributed to these victories!

Read news