Can music influence people’s behaviour in relation to the protection of the environment? Yes, according to a study carried out by AstraRicerche for Comieco, the Italian National Consortium for the Recovery and Recycling of Cellulose-based Packaging. This led to the launch of « Vecchio Cartone », an original song composed by Elio e Le Storie Tese for Comieco, which aims to illustrate the rules of correct paper and cardboard collection and recycling through the language of the band.
Fewer mistakes in separate collection mean a better recycling quality. It is therefore essential to know the rules to follow, but even today, according to the results of the survey (conducted in Italy), 4 out of 10 respondents have doubts about what they can and cannot put in the paper bins. « While it is important that no contaminated materials end up in the paper bin, it is equally important that we give a second chance to all recyclable cellulosic materials » says Amelio Cecchini, President of Comieco.
With its catchy tune, « Vecchio Cartone » sums up the key message of Comieco’s campaign: in order to properly separate and recycle paper and board, the rules to follow are few and simple, and today they can also be sung.